Aviva launches streamlined, fully-digitised Letter of Authority request process in bid to resolve industry bugbear

Aviva has promised its new tool will transform the “irksome task” of letters of authority for advisers.

Users of the Aviva Advised Platform will get access to the Unipass Letter of Authority process, delivered through Origo.

“It’s been a well-known point of contention in the industry for years, that processes for registering LOAs have not worked well for advisers,” said Al Ward, head of Aviva’s adviser platform.

He said the service will “transform this previously irksome task for advisers”.

The tool aims to cut down admin time and allow advisers to track the process, which Ward said will enable them to provide a more efficient service to their clients.

“We believe that widespread adoption of this approach would help resolve this adviser bugbear,” said Ward.

It is expected to remove the need for re-submitting documents and will mean they are submitted through one gateway to Aviva, replacing the different levels of information requirements before.

Anthony Rafferty, CEO of Origo, added: “We’ve listened carefully to adviser feedback to refine ULOA, ensuring a smoother and more efficient process for everyone involved—advisers, providers, and, most importantly, consumers.

“Streamlined digital solutions are the future, and this integration will enhance client outcomes while simplifying workflows for advice professionals.

“We look forward to hearing how advisers using Aviva find the new service and the benefits it brings.”

Published on: https://www.ftadviser.com/fixi...