Origo Asset Migration
Origo Asset Migration
Origo Asset Migration (OAM) is an advanced digital service designed to transform the process of bulk asset transfers in the UK financial sector, making it faster, more secure, and significantly more efficient for both provider platforms and financial advice firms.
By automating the traditionally manual, spreadsheet-based project management and data gathering required for asset migrations, Origo Asset Migration dramatically improves operational speed, data accuracy, and service transparency for all parties involved. Scalable and secure, our service supports data readiness and integrates effortlessly with existing Origo services, making your migration process streamlined and efficient at every step.
What Does Asset Migration Really Mean?
When an adviser firm recommends a new platform proposition to their clients, asset migration is the organised transfer of those clients’ holdings, often in bulk, from the old to the new platform. This isn’t just a technical handover; it’s a high-touch, multi-stage journey that involves preparing and cleansing client data, segmenting customers into relevant groups, and securing approvals and documented advice before any move takes place. Every transfer is designed to be compliant, transparent, and in the client’s best interest.
Our service, Origo Asset Migration, provides full visibility into each stage of the migration process, so the platform and the adviser involved can see the current status and next steps at any time. It also supports the inescapable industry-wide competition that exists in the UK platform sector, ultimately providing innovation for both platforms and advice firms and better outcomes for clients.
In Partnership with Scottish Widows Platform
We are pleased to announce Scottish Widows Platform as our Beta partner for our new service, Origo Asset Migration (OAM). During this Beta phase, our expert team will work concurrently with Scottish Widows Platform and several large, national advice firms to gather feedback and help steer the ongoing development of the service.
Tom Mullally, our Chief Product Officer, Origo, comments:
“Together with Scottish Widows Platform, we are transforming the experience of bulk advised client transfers for both advisers and platforms into a smooth and quick process. We understand the importance of this change for platforms, advisers, and importantly, customers, and look forward to welcoming more platforms once we have completed the Beta phase.”
Ross Easton, Head of Adviser Platform Proposition, Scottish Widows, comments:
“At Scottish Widows, we are committed to supporting advisers and their clients, both now and in the future. Our focus is on enhancing our platform proposition to make it easier for advisers to deliver great outcomes for their clients and grow their business.”
“One of the biggest challenges advisers face is the movement of clients between platforms. We are thrilled to have worked with Origo to develop a solution that helps advisers de-risk their business, increase efficiency, and supports them to deliver great client outcomes.”
For more details on this exciting partnership, read the full article.
Getting Started with Origo Asset Migration
If you work for a platform provider and would like to find out more about how your organisation can benefit from OAM, simply get in touch with our expert team.
How it works
The service covers the entire client-level transfer process: from initial client and policy data gathering to transfer tranche creation, while providing an aggregate tranche view. This ensures a smooth and clear roadmap throughout, which is all available via an intuitive online portal!
Our service also covers client engagement on suitability, illustrations, and authority, right through to account opening and final asset transfer completion.
Whilst transfer projects can be managed in aggregate, each client’s journey is individual, and advice firms can submit transfer instructions at their own pace. OAM provides advice firms and platforms with detailed audit logs during and after transfer initiation.
Unique Service Integrations
Our service benefits from having unique integrations with some of our existing Origo services, including Origo Integration Hub’s Account Opening process. This streamlines the process further by eliminating the need for manual data entry by advisers and platforms when setting up multiple new customer accounts on the platform.
OAM also acts as a project management tool during bulk transfer exercises – it seamlessly integrates with the Origo Transfer Service by showing the real-time status of all transfers in progress.
Benefits for Platforms
Efficient:
Reduces migration time due to highly visible streamlined digital process.
Reduced Risk and Inconsistencies:
Reduced manual data rekeying.
Secure:
GDPR compliant. No insecure transfer of spreadsheets.
Accelerated Revenue Potential:
Faster migrations unlock additional, accelerated revenue streams for platforms, as assets are moved and invested more quickly.
Cost Savings:
Digitisation accelerates the entire asset transfer process, delivering substantial cost savings per migration, and significantly reduces operational overheads.
Higher Asset Transfer Capacity:
Enables more concurrent migrations without increasing FTE headcount or outsourcing.
Benefits for Advice Firms
Data Cleansing Support:
Prepares and cleans client data to reduce errors and ensure smooth migration.
Streamlined Workflow:
Automated, transparent process saves admin time and boosts client focus.
Clear Data & Automation:
Upfront requirements and automated feeds cut ambiguity and manual entry.
Artificial Intelligence:
AI-powered field mapping allows seamless integration and superior data accuracy.
Improved Communication:
Traceability of process improves communication and relationships with platforms and clients.
Secure:
GDPR compliant. No insecure transfer of spreadsheets.
Audit Log:
Detailed audit logs during and after transfer initiation creates transparency and improves reporting.
An Industry Utility
Here at Origo, we take pride in bringing innovative digital solutions to the market. OAM is another stellar example of an essential industry-wide solution brought to serve the UK Financial Services sector and its consumers.
Making the bulk transfer of clients easier across the industry should remove convenience bias when selecting the most suitable platforms for clients.
Origo’s Chief Product Officer, Tom Mullally speaks on Our Newest Service

Get in Touch
Interested in gaining more OAM insights? Click the button below to reach out to a member of our expert team.